If there's an advocacy topic you want to see discussed, or about which you wish to contribute, contact one of the blog administrators - see the list on the right side of this page. Lonely thinking changes nothing, sharing your thoughts may start a trend.

Saturday, February 9, 2013

Another Storytelling Story: Link to a Great Article About the Coca-Cola Mean Joe Greene Ad

I ran across an article today on the web that brought to mind some of the recent discussions on this blog about storytelling and its central importance not only in trials, but in life. The article, What the Iliad, the Odyssey and‘Mean Joe’ Have in Common, explains that "the commercial is constructed out of the same classic narrative form recommended in Aristotle’s fourth century Poetics, carried along by dramatic characters facing conflict, dilemma, misery or peril, and make choices that either move them toward a resolution of their problem or make matters worse." Specifically, the ad tells the archetypal "Hero's Story," in which the hero leaves the ordinary world, embarks on a quest, and faces tests and ordeals. He is able to keep moving towards a reward with the help of an elixir that transforms him or his adversaries.

The article is a great read, and I highly recommend it. 

For those of you who have perhaps forgotten or never seen the commercial, here's a link to it on Youtube: Mean Joe Greene Ad.

No comments:

Post a Comment